This ‘DIY’ aesthetic is what inspires the fluid geometries as well as the expressive and layered graphics seen throughout the collection, which includes special Pride colorways of classic silhouettes like Nizza, Forum, UltraBoost 5.0 DNA and AdiZero Pro V1 as well as a colorful line-up of apparel from bucket hats and jumpsuits to sports bras, shorts and jerseys.
With pieces spanning style and performance wear, the expansive collection looks to hero a ‘Do It Yourself’ (DIY) visual aesthetic born from the LGBTQ+ communities who had sought to create their own spaces for self-expression. As a celebration of the love that connects us all, we are taking our long-running ‘Love Unites’ platform global for Pride 2021. Tomorrow we will release a 30+ piece Pride collection alongside a global campaign spotlighting influential members and allies of the LGBTQ+ community.
